Kestrel Grounds

01

Business

A local landscaping crew that designs gardens, cares for lawns and builds patios and paths for homeowners in the area.

02

Challenge

Homeowners want to see real-looking results and know the company covers their area before they ask for a quote. Most competitors hide this behind long pages of text and vague promises.

03

Goals

1. 01Show the quality of the work with large, honest photography.
2. 02Make service areas and services clear in one scroll.
3. 03Collect quote requests with the details the crew needs to price the job.

04

What we designed

• A bold homepage with a single "Get a free quote" action.
• Service pages for garden design, lawn care and patios & paths.
• A project gallery organized by type of job.
• A short quote form that asks for postcode, job type and photos.

06

Design decisions

Type

Bold condensed sans + Sturdy grotesk

A bold condensed heading face feels sturdy and outdoorsy and fits big statements on small screens. A plain grotesk keeps details readable.

Color

• Forest #2F4A2A
• Sand #E8DFC8
• Lime #E3F05A
• Bark #1E2A1B

Deep forest green and warm sand come from the gardens themselves. A single bright lime is reserved for the quote button, so it always stands out.

Structure

Proof first, then services, then areas, then the quote form — the same order a homeowner moves through when deciding who to call.

07

What this design is built to achieve

• Quote requests that arrive with the job details already filled in.
• Fewer enquiries from outside the service area.
• A brand that looks as established as the crew's work.

This is a concept, so there are no real-world results to report — only what the design is built to do.